Warner Bros.' brand identity got a face lift! Dee Dee Myers, WB's executive vice president of worldwide corporate communications and public affairs, decided the overall brand could use some cohesiveness. Warner Bromance In October 2019, WarnerMedia announced the addition of HBO Max, launching WB studios into direct competition with other streaming services like Netflix and…
Sometimes, sequels are NOT a good idea. But then there's Geico's newest ad campaign bringing back some classic favorites! Move Over Gecko Geico's long-standing gecko mascot is taking a back seat to some classic characters. Remember the raccoons, Pinnochio, and the woodchucks? These former ad icons are coming back! I tried, but I couldn't find…
Last week, we saw a Coke ad utilizing a fancy thing called "synesthesia," which means using one sense to activate another. This week, I've been researching/obsessing over this latest ASMR fascination. ASMR? IDK. An article by the National Sleep Foundation attempts to explain that while still super new, autonomous sensory meridian response (ASMR) has become…
Happy New Year friends! This year, I'll be putting forth more effort to continue my personal industry education by regularly posting on my blog. I will be writing weekly news posts featuring interesting finds I've discovered relative to the graphic design and advertising industries. On a monthly basis, I will be recapping design trends starting…
As many of us know, "fitting in" with established team dynamics is crucial to maintaining a stable and productive work environment.
