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Team Effort: Writers & Designers

I like to think of myself as a decent copywriter. Though I'm not professionally trained, I have a strong skillset in written communication and at least a minimal awareness of the tedious requirements. But does anyone ever think about the collaboration between designers and copywriters? Most recently, when presenting a facebook freelancer group with my…

Weekend-weekcap 06.08.19

MONDAY 06.03.19 Bright and lively colors are an indication of imminent death. Pantone teams up with the The Ocean Agency  to bring us a stunning campaign with a cause: Glowing Glowing Gone. How do you feel about using these brilliant colors to increase awareness about dying coral reefs? Pantone challenges creatives to use these colors throughout their…

Entertain, Educate, Entice

Whether via omni-channel or multi-channel, social media has become one of the main channels for advertising. But how to break through all the additional noise on consumers' social feeds? They're looking at friend's photos, their friend's friends' videos and according this nifty article from Brandwatch, they're spending an average of 20 minutes per day JUST…