Research & Design: A Love Story?

Love was in the air last week with Singles Awareness Day–I mean Valentine's Day. But do research and design have relationship potential when creating a successful logo? Love at First Sight? Generally, we all know what all goes into designing a logo. It's not as simple as drawing a symbol and putting a word next…

Adobe at the Oscar's

Goodby Silverstein & Partners agency landed the gig of creating a wondrous and psychedelic 60-second ad spot for Adobe's latest campaign: Creativity for ALL. Inspiring Vanessa Rivera – Mermaid "Creativity for All" is Adobe's latest campaign aimed at "democratizing creativity" and making Adobe's creative suite accessible to all. The ad debuted at the 2020 Oscars…

Lookin' Good Bro!

Warner Bros.' brand identity got a face lift! Dee Dee Myers, WB's executive vice president of worldwide corporate communications and public affairs, decided the overall brand could use some cohesiveness. Warner Bromance In October 2019, WarnerMedia announced the addition of HBO Max, launching WB studios into direct competition with other streaming services like Netflix and…

Savings: Part 2

Sometimes, sequels are NOT a good idea. But then there's Geico's newest ad campaign bringing back some classic favorites! Move Over Gecko Geico's long-standing gecko mascot is taking a back seat to some classic characters. Remember the raccoons, Pinnochio, and the woodchucks? These former ad icons are coming back! I tried, but I couldn't find…

AMSR? LOL! JK…

Last week, we saw a Coke ad utilizing a fancy thing called "synesthesia," which means using one sense to activate another. This week, I've been researching/obsessing over this latest ASMR fascination. ASMR? IDK. An article by the National Sleep Foundation attempts to explain that while still super new, autonomous sensory meridian response (ASMR) has become…

3 of the Best Ads of 2019

As usual, in January of a new year we're bombarded with the "Best of the Best" of EVERYTHING. Curated by AdWeek's creative directors, here's a few of my fav ads from 2019. Rain | Wieden+Kennedy Many members of the graphic design and advertising industries continue to argue, claiming "print is dead". But global ad agency…

Welcome to 2020

Happy New Year friends! This year, I'll be putting forth more effort to continue my personal industry education by regularly posting on my blog. I will be writing weekly news posts featuring interesting finds I've discovered relative to the graphic design and advertising industries. On a monthly basis, I will be recapping design trends starting…

Team Effort: Writers & Designers

I like to think of myself as a decent copywriter. Though I'm not professionally trained, I have a strong skillset in written communication and at least a minimal awareness of the tedious requirements. But does anyone ever think about the collaboration between designers and copywriters? Most recently, when presenting a facebook freelancer group with my…

Weekend-weekcap 06.08.19

MONDAY 06.03.19 Bright and lively colors are an indication of imminent death. Pantone teams up with the The Ocean Agency  to bring us a stunning campaign with a cause: Glowing Glowing Gone. How do you feel about using these brilliant colors to increase awareness about dying coral reefs? Pantone challenges creatives to use these colors throughout their…