As an artist, naturally I love color in whatever form it resides. Some of my favorite brands of color include China Glaze nail lacquer, Crayola crayons, and Sherwin-Williams paint. Anyone with the gift of sight can appreciate color and the many ways people have discovered how to move or manipulate it.
One of the most mesmerizing ways to move color was produced for a Sherwin-Williams ad by Psyop. The commercial shows off some of Sherwin-Williams’s new line of Emerald® Interior Acrylic Latex paint using tubs of water, a robotic arm and a high-speed camera that can capture up to 4,000 frames per second! Not only is the commercial itself absolutely stunning, but getting to see the behind the scenes production is equally fascinating. Check it out here.